🔍 Reddit Answers: From Scrolls to Search – Reddit’s AI Targets the Google Crowd 🤖

Reddit is expanding its horizons beyond community discussions with the introduction of Reddit Answers, an AI-powered feature designed for users seeking direct information.

---

🧠 What is Reddit Answers?

• AI-Powered Search: Provides verbatim answers and summaries from existing Reddit posts.
• User Base: Achieved 1 million weekly active users since its beta launch in December.
• Global Expansion: Now available in the U.S., Australia, the U.K., Canada, and India.

---

🎯 Targeting the ‘Seekers’

Reddit identifies two main user types:

• Scrollers: Engage with community discussions and topics.
• Seekers: Use search engines with queries like “best laptop Reddit” to find specific information.

Reddit Answers is tailored for the ‘Seekers’, offering direct answers without the need to sift through lengthy threads.

---

🔄 Future Integrations

Plans are underway to:

• Integrate with Primary Search: Allow users to type full queries directly into Reddit’s main search box.
• Enhance New User Experience: Introduce Answers at the beginning of the user journey to showcase Reddit’s vast information repository.
• Improve External Search Visibility: Provide summarized, easy-to-parse answers for users coming from external search engines.

---

📈 Strategic Move

This initiative not only caters to a broader audience but also aims to reduce Reddit’s dependency on external search engines, especially after experiencing user growth volatility due to changes in Google’s search algorithm.

---